Music videos were originally designed to be a marketing device, intended to promote the sale of recorded sound. By adding interactivity, your goal is to break preconceived conceptions by identifying with a modern audience. Interactivity in context of a device that is traditionally timeline-based will require careful consideration. Your challenge is to produce interactivity with purpose.
Deliverables
Final storyboard
Interactive component
Samples
Project schedule
Week
Tuesday
Thursday
6
2/23
Major critique
Project 1 due
Sketchbook due
Project 2 introduction
2/25
Critique (ideas)
Inspiration due
Project 2
7
3/2
Work day
3/4
Critique (2 concepts)
8
3/9
Work day
3/11
Minor critique
9
3/16
Spring break, no class.
3/18
10
3/23
Work day
3/25
Major critique
Project 2 due
Sketchbook due
Project 3 introduction
Announce new class format*
*
From Week 11 to Week 15:
The South room will meet on Tuesdays.
The North room will meet on Thursdays.
Suggested tutorials
CS3:
After Effects CS3 Beyond the Basics
Flash CS3 Professional Beyond the Basics
CS4:
After Effects CS4 Beyond the Basics
